Improve the internal communication in your organization

Effective communication increases employee performance by up to 28%

The sharing of information within an organization is not just important, it is critical. It builds connections, increases productivity and maintains a unified company culture. It should be a priority for any organization to ensure that everyone is fully informed on the strategic goals of the business and is working together efficiently to achieve those goals.

Effective internal communication is the glue that binds an organization together. It keeps everyone on the same page, defines and reinforces the company goals, and supports employees by providing feedback on their job performance. Engaged employees not only take pride in their own achievements, but also the overall achievements and successes of the organization as a whole.

Why is internal communication so important in the workplace?

Effective internal communication addresses three key issues in any organization:

  1. Goal alignment
  2. Performance
  3. Engagement


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Employees often work in small teams of specialized experts. It is a modern necessity for a large organization to populate its workforce with a wide variety of skill sets. Each department usually has its own goals and consequently, its own agenda. But what is often forgotten are the overarching goals of the organization.

Essentially, each department exists solely to support those goals. Even though they each have their own tasks and set goals, regular and consistent communication across the business is essential so that all employees, teams and departments have a clear understanding of the company goals.

Internal communication reinforces the road map towards the organizational goals. Employees need to know where they’re going, why they’re going there and how exactly their job contributes to the achievement of the goal. Otherwise, performance of their role becomes just another task with no real meaning or value.

And an employee who doesn’t feel their role adds value can easily become demoralized and disengaged. Internal communication across the entire workplace reinforces the commitment of leadership to the goal and underpins the importance of each and every employee.

Quite often there may be a formal information exchange process in place. But effective communication also has an informal aspect. And it needs to be two-way.

In other words, communication flows down and across the structural tiers of an organization. But it also needs to flow between employees and back up to those in command. The benefit of this flow of information is increased team performance and role satisfaction.

Good internal communication boosts employee performance because knowledge is shared. Information not only flows vertically through the hierarchies of the organization, but also horizontally, across teams and between team members. Improving access to staff members from other departments creates ‘shortcuts’ in internal communication channels. The opportunities for input from all available sources, and the chances for continuous collaboration are dramatically increased.

Rotize improves lateral communication by bringing employees together

Rotize is an effective internal communications tool that helps to ease the issues caused by poor communication in the workplace. Rotize connects your employees by inviting them to lunch in groups of just two. Each scheduled lunch meeting can either take place between colleagues who already know each other, or those who have never met before. And Rotize manages these random pairings based on the availability of each individual on a daily basis.

When people from different sections of an organization get to know each other outside of their usual roles and responsibilities, they create shortcuts to each other inside the workplace. The Rotize software tool facilitates relationships between people who would not normally get together, as well as supporting relationships that may already exist. This usually leads to team performance improvements of up to 28%.

The format of the lunch meetings is unstructured and has no agenda. Participants are free to discuss any topic, personal or business related. By scheduling people for lunch meetings in this arbitrary manner, free of the usual pressures of the workplace, it opens totally new channels for the flow of information. This, in turn, increases employee buy-in to the organizational strategy and their roles in its success.